CREATIVE DIRECTOR / ART DIRECTOR
Launch the new Google Pixel to Canada entirely in Mandarin and only on English speaking media channels? Sure, why not, with the Pixel’s Live Translate feature and Canadian actor and Marvel’s first Asian superhero, Simu Liu.
Which assistant is better? The new Google Pixel Watch has some stiff competition from Simu Liu’s real-life assistant Sabeen.
How much zoom is too much zoom? Simu Liu explores the potential of the Google Pixel’s Super Res Zoom feature on set with a little help from Hondo.
Members of the 2SLGBTQI community with dementia face a unique challenge when dealing with the disease. Being queer within the cis-hetero healthcare system can be difficult, but in the case of dementia and its effect on identity, it can mean a tragic loss of self. This is the sentiment that became the heart of our film. There’s so much more to lose than memories.
We worked with CITIZEN to help amplify Egale’s cause and bring the important stories of queer elders and their families to life. Through an audio guided tour, seniors could share their stories and memories so there was something lasting to remember.
In collaboration with nabs Canada, this digital campaign aims to raise awareness about the resources available through the organization, and erase the stigma around mental health within our industry.
“Crumbles” our little saltine cracker, is here to remind us that our passion, productivity, and dedication to our work doesn’t need to be sacrificed at the expense of our mental health and wellbeing.
Men who are now happily spending more time at home with their wives apologize to their buddies for missing out on the group activities.
Director: Christopher Guest
1 in 5 women will be sexually assaulted during their college and university years. When the Stanford rapist’s father (Dan Turner) used the deplorable euphemism “20 minutes of action” to describe the rape his son committed, White Ribbon wanted to find a way for dads to take action.
We turned one dad’s negative phrase into a movement all dads could get behind by creating #20MinutesofAction4Change. It became a rallying cry for dads across the globe to talk to their sons about consent, boundaries and respect for women. The initiative culminated on Nov 25th, the United Nations’ International Day for the Elimination of Violence Against Women with over 100 companies donating their social channels and ad space for 20 minutes.
Poster series for an electric scooter shop in Toronto.
Completely curated campaign and imagery for Air Canada with every platform re-branded - from mobile, online, airport design, in-flight entertainment, print and OOH. The concept was about capturing the romanticism of travel and highlighting those destinations that stay
with you, long after you return home.
To demonstrate Pantene's claim "Really Strong Hair" and to launch the new Anti-breakage line of shampoo and conditioner, three Rapunzel-type stunts were staged in downtown Toronto where male climbers made their way up giant ponytails that were hung out of building windows. At ground level, samples of the new product were handed out to curious on-lookers.
Viagra Success Stories are about men celebrating failure in their hobbies because they now are spending their time elsewhere.
Learning how to become a persuasive speaker can have surprising applications.
It's a dark reality, but there are over 115 million children worldwide who are exposed to slavery and trafficking. To raise awareness, World Vision set out to demonstrate how easy it is to buy and sell children in many countries.
In 2024, Amazon Prime won the rights to own the hockey broadcast on Monday nights in Canada. We were tasked with launching the campaign and running the 26 weekly promos announcing each week’s match ups designing a unique brand identity and giving hockey fans all over the country a new destination for hockey.
It’s on Monday, it’s on Prime.
Motion Design @gimmick.studio
